The Design Process

1. Design Brief & Planning
This is the ‘information gathering’ stage, it is the first step of the website design and development process. In order for me to get a better understanding of your overall goals and your needs, I will be asking you a lot of questions at the start. I will need us to have a good understanding of the following:

The Purpose –
What is the purpose of your website? Will you be selling products or just showcasing? Will you be promoting a service? Consider what sort of information you will need or like to have included on your website.

Your Goals –
What do you want to accomplish with your website? Will you be sharing information of some sort, selling something? What are we creating the website for?

Your Target Audience –
What specific group of people will you be catering to? What is the ideal person you would like to see visit your website? Please consider age, sex, and even their interests. All of this will help in the overall designing and style of creating your website.

Content –
What information will you offer your target audience on your site? Will they be looking for specific information, a particular service or product, will they want to order directly from your website?

2. Scope Definition
In this stage, we’ll be putting together all of the information you provided us in the previous step to develop a ‘sitemap’. The sitemap is the main topic areas and architecture of your website, sort of like a ‘table of contents’ within a book or article. A good user interface creates an easy to navigate website, making your navigation system extremely easy for your end user.

3. Costs Estimations / Additions
Once step 1 and 2 have been implemented, we can now determine the following:

a) The total cost of your website
b) Time needed to design and develop your website
c) If any additions will be needed for the design process

4. Designing the Website
I will create one or more prototype designs for your website. This is typically a .jpg image of what the final design would look like. In most cases, I can let you view original templates to determine the perfect look for you. The most important reason for this is that it gives you the opportunity to express your likes and dislikes on the site design. This is actually the FUN part!

Also, as part of the designing phase, it is also important to discuss elements you will be using, such as your company logo, or specific colors to help strengthen the identity of your website. We can recommend logo designers if needed.

5. Development
The developmental stage is the point where the web site itself is created. At this time, I will be taking all of the individual graphic elements from the prototype and use them to create the actual, functional website.

6. Testing
At this stage, I will test for complete functionality of forms, scripts, compatibility issues, viewing differences between all major web browsers, and optimizing, while checking to be sure that all coding validates.

7. Delivery and Launch
The moment you’ve been waiting for! Once I receive your final approval, it’s time to launch your website, making it viewable to the public.

8. Website Maintenance / Additional Services
Websites are living, breathing entities and need constant care and maintenance. Updating content, making changes to the back-end and fixing broken links are all in a day’s work. You’ll need to update and change things now and then to make sure your content is fresh and appealing to your visitors. We can help with that also!

All of the website maintenance plans are timely and affordable. We offer hourly, monthly, quarterly and yearly rates to suit your budget. Same day changes are a common need and can be done with the utmost speed.

Don’t just launch your website and leave you hanging. We’re here to help keep it running every step of the way; if you forget how to log in, need help to add images or content, adding a new event, or just need to expand into other marketing services…this is where we shine!